In the buyer’s mind, consistency = quality. The rule of consistency can be applied to many functional areas in a business. When it comes to marketing a consistent message, consistently delivered to the right people will pay dividends.
Think of it this way. Drip marketing works because it delivers multiple “touches” over time. Consistent, high quality touches repeated over time. The medium might change (email, printed, on-line, publicity, advertising, etc.) but the net effect is the perception of omnipresence. [click to continue…]
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