beavisbuttheadAccording to research by Raytheon and others, America loses about 60% of its future innovators before the age of 13. These are kids who start elementary school genuinely excited about science. By the time they hit seventh grade, the majority feel that science is “boring” and irrelevant to their lives. Of course the irony of this belief is lost on the most wired and healthy generation in history. I believe one of the biggest factors is the context in which we present science to our elementary and middle school students. We are telling 5th graders they should study science so they can have a better career. The trouble is, 5th graders don’t care about that just yet. What do America’s Future Innovators Care About?

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Special Request

May 17, 2012

Dear friends, family & colleagues,
I’m involved in a very special social enterprise that I believe will have powerful and lasting impact on our nation, our leaders and innovators of the future. We believe that the person who ultimately cures cancer, solves our energy problems or invents the next insanely great thing is in elementary or middle [...]

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Viral Brilliance Defined

February 24, 2012

The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that [...]

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Rob Balon’s other life. Why research is the key to successful marketing.

January 25, 2012

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Where are your future knowledge workers? In elementary school right now.

January 6, 2012

I believe the person who cures cancer, solves the energy problem or invents the next insanely great thing is in elementary school right now. Over 90% of these bright young minds enter elementary school with a passion for science and an insatiable curiosity about their world. By the time they reach 7th grade, it is [...]

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Web video done right.

October 26, 2011

A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, [...]

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#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

October 11, 2011
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Regular readers may or may not have noticed I stay away from politics. I also don’t mention religion. And I sure don’t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]

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