I hate the color blue.

Post image for I hate the color blue.

by Pete Monfre on February 5, 2010

Eliminating Personal Preferences in the communications development process.
By Pete Monfre
Evaluating creative work is one of the most difficult processes anyone faces when executing a marketing or communications strategy. The pressure comes from the fact that these decisions can make the difference between the success and failure of an entire effort. It’s not that we don’t all have opinions to contribute, but often those opinions are steeped in the fear of the unknown. Falling into this trap forces us to base decisions on the one thing we do know for sure:  our own personal preferences. So what’s wrong with that? Click to find out.

Facebook
DiggIt
Technorati
Del.icio.us

{ 0 comments }

Pants on the Ground and the Macarana Gambit

February 1, 2010
Thumbnail image for Pants on the Ground and the Macarana Gambit

Here we go again. Mr. Pants on the Ground is this year’s William Hung and a viral sensation! It just shows that viral distribution for marketing and entertainment content is a viable ploy.
But wait a second. Viral has nothing to do Larry Platt’s rise to temporary fame.
FacebookTwitterDiggItTechnoratiDel.icio.us

Read the full article →

Seriously, why bother?

January 17, 2010
Thumbnail image for Seriously, why bother?

What would it have taken to simply paint over the previous sign or get a new piece of plywood? Want to know why 90% (depending on who you talk to) of businesses fail? Because 95% of people who start them are idiots. (all percentages are my personal estimate). I do like the message they are [...]

Read the full article →

Why Do People Buy – Part Two

January 14, 2010
Thumbnail image for Why Do People Buy – Part Two

So what does all this mean to marketers? (See Part One)
1. Advertising and marketing strategies should attempt to present an appeal strong enough to stimulate action toward satisfying one of Maslow’s basic human needs.
2. Maslow believes lower levels always take priority over higher levels so you shouldn’t attempt to sell products or services that only [...]

Read the full article →

Why Do People Buy – Part One.

January 8, 2010
Thumbnail image for Why Do People Buy – Part One.

As marketers, we are constantly trying to anticipate every objection a potential customer might have about buying our products and services. It seems that if we could identify and address each of these objections and formulate a solution to each, we should be able to get them to buy almost anything. However the reality is [...]

Read the full article →

Don’t Neglect the Sales People!

January 3, 2010
Thumbnail image for Don’t Neglect the Sales People!

I had an experience recently that shouldn’t have surprised me but it did. It happened as I started working with a $40 million software company.
My job is to help the company improve it’s value proposition and follow through with detailed marketing and tactical plans. To gather the necessary information, I was participating in a conference [...]

Read the full article →

Marketing vs. Engineering: Can’t We All Just Get Along?

December 28, 2009
Thumbnail image for Marketing vs. Engineering: Can’t We All Just Get Along?

I’ve had the pleasure of working with engineers since very early in my career. Many marketing people wouldn’t use the word “pleasure” in this context. My experience has been at times challenging but at the same time I wouldn’t have been able to be successful in the tech industry without the input and support of [...]

Read the full article →

← Previous Entries