Rob Balon’s other life. Why research is the key to successful marketing.

by Pete Monfre on January 25, 2012

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Where are your future knowledge workers? In elementary school right now.

January 6, 2012

I believe the person who cures cancer, solves the energy problem or invents the next insanely great thing is in elementary school right now. Over 90% of these bright young minds enter elementary school with a passion for science and an insatiable curiosity about their world. By the time they reach 7th grade, it is [...]

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Web video done right.

October 26, 2011

A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, [...]

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#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

October 11, 2011
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Regular readers may or may not have noticed I stay away from politics. I also don’t mention religion. And I sure don’t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]

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Thank you Steve Jobs

October 5, 2011
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Steve,
You changed the world. You made it possible for me to earn a living for over two decades by changing everything in the production of marketing communications and video. Without you, there would be no Windows GUI. (Yes, I know Xerox was doing something similar, but Macintosh made it sing).  You’ve made it possible for [...]

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Don’t be a Saleshole. The Five Attributes of Poor Salesmanship.

October 4, 2011
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The last few weeks I have been subjected to a lot of bad salesmanship. It got me thinking. Surely people don’t mean to be rude, pushy or full of proverbial bovine excrement. But somehow, they still excel at being a total saleshole. So, in the interest of enlightenment and relieving my frustration, I share my [...]

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Rise of the Service Economy

August 12, 2011

We hear so much about the decline of our “industrial base” and how sad it is that all we are creating are low paying service jobs. Here’s a 10 minute video with Gary Hoover’s take, which is a bit different than what you may hear on the news or talk broadcasting.

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