The Truth About Logos

by Pete Monfre on December 7, 2008

[youtube=http://www.youtube.com/watch?v=x1YyhiqsBSE]

{ 2 comments… read them below or add one }

stan December 7, 2008 at 9:33 pm

I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true.

Brian Massey December 16, 2008 at 5:36 am

Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters.

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