[youtube=http://www.youtube.com/watch?v=x1YyhiqsBSE]
The Truth About Logos
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On Demand Chief Marketing Officer
by Pete Monfre on December 7, 2008
[youtube=http://www.youtube.com/watch?v=x1YyhiqsBSE]
Previous post: Do the right thing. Even if it's a nightmare.
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{ 2 comments… read them below or add one }
I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true.
Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters.