http://www.claritymarketingsupport.com/2009/12/28/marketing-vs-engineering-cant-we-all-just-get-along/ On Demand Chief Marketing Officer Wed, 05 Oct 2011 21:30:28 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.claritymarketingsupport.com/2009/12/28/marketing-vs-engineering-cant-we-all-just-get-along/comment-page-1/#comment-166 When Creating Software, Marketing and Engineering Disagree | Smart Software Marketing Tue, 26 Jul 2011 12:25:52 +0000 http://www.claritymarketingsupport.com/?p=543#comment-166 [...] An engineer’s world is more black and white than a marketeer’s. If an engineer buys a technology product for themselves they’ll ignore the marketing fluff / blurb / slideware and do their own research looking for detailed data sheets, performance benchmarks, user forums, evaluation copies… establish selection criteria, weight them and enumerate the optimal selection. Most engineers believe that the value of anything is a function of its objective utility. The notion of a purely subjective value is not really understood in this world of numbers, measurements and data. They know that subjective values impact purchasing decisions – even in their own lives, but they distance themselves from it because it just doesn’t make sense. Pete Monfre [...] [...] An engineer’s world is more black and white than a marketeer’s. If an engineer buys a technology product for themselves they’ll ignore the marketing fluff / blurb / slideware and do their own research looking for detailed data sheets, performance benchmarks, user forums, evaluation copies… establish selection criteria, weight them and enumerate the optimal selection. Most engineers believe that the value of anything is a function of its objective utility. The notion of a purely subjective value is not really understood in this world of numbers, measurements and data. They know that subjective values impact purchasing decisions – even in their own lives, but they distance themselves from it because it just doesn’t make sense. Pete Monfre [...]

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