Is that the forest? Nope, just a tree.

I know the question you are asking yourself right now. It goes something like this: “Is Pete Monfre some kind of super genius?” While my mother might answer in the affirmative, I’m going to give you the real answer. But before I do, consider this.

Owning a business is like trying to find your way through one of those crazy garden mazes that rich people use to confuse their neighbors and keep their gardeners busy. But these mazes don’t just consist of some really tall bushes. These evil gardens are full of scorpions, snakes, biting flies and really mean birds. To transverse the maze, the intrepid business owner must plot his course, remember where he’s already been and keep his bearings while fighting off these biting, stinging and dive-bombing critters. It’s all too easy to get caught up in avoiding the stings and end up walking in circles. OK, that’s a really weak metaphor.

What I’m attempting to say is that it is so easy to get so involved in the daily details of your business that it is almost impossible to see the obvious. For example, many of my clients are searching for a better way to present their unique abilities or products. These truly smart people work very hard on the problem. They lose sleep over it. They obsess. But nothing seems to jump out at them.

Enter yours truly – I have a special ability to get to the heart of things and generally, after some careful study, I simply see The Answer. Is it because I’m some kind of marketing and sales savant? Nope. I just have a unique vantage point. I’m not caught up in the minutiae that clouds vision and blocks inspiration. I can quickly see what’s missing, what’s needed and the path to The Answer. Granted, I’ve been doing this for almost two decades and that experience helps, but I really think it’s just the nature of being a truly objective outsider. I think like your customer. It’s really that simple.

So, is this genius? Nope. Writing software is genius. Designing electronic circuits and building a better motorcycle is genius. I’m just a guy with a solid process, no preconceptions and an eye for what makes you special.

Now if I can just get out of this crazy maze.