A Moment of Clarity
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.Read More »
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews, because the information uncovered during these conversations is priceless when it comes to developing a strategy that is truly relevant to the people who actually buy your products or services. Fundamental marketing. I get it.Read More »
Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.Read More »
In this Moment of Clarity I share some of the secrets of creating brand equity – actual dollars from your brand. I’ll also reveal the hidden secrets of white bread.Read More »
Start with a $45 million dollar company and make a lot of bad decisions. Ba-ding! I’ll be here all week. Try the veal!Read More »
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.Read More »
This may not be a big surprise for you but business people today have very short attention spans. More than ever, you need to be concise in your message or….(I’m sorry, I got distracted). Here’s a picture for the attention impaired.Read More »
When it comes to creating a sustainable funnel of customers, throwing more money at the problem isn’t the answer. A wise man said “That’s like giving a bicycle to a fish.” That wise man may have been slightly drunk but I think he was on to something.Read More »
What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.
How could I not make fun of it?Read More »
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.
And if you want a healthy sales program, you have to eat your vegetables.Read More »