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	<title>Pete Monfre &#187; Execution</title>
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	<description>On Demand Chief Marketing Officer</description>
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		<title>Tell me brands don&#8217;t matter.</title>
		<link>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 18:42:19 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
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		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=626</guid>
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While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons &#8211; especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory &#8211; when [...]]]></description>
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		<title>Rule #4 of Marketing: Persistence</title>
		<link>http://www.claritymarketingsupport.com/2010/03/13/rule-of-marketing-4-persistence/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/13/rule-of-marketing-4-persistence/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 14:53:33 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
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		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=609</guid>
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I can’t count the number of times I’ve heard people say “We mailed a brochure one time and we didn’t get a single lead. That’s why we don’t mail anything anymore.” These otherwise talented individuals are breaking the law of persistence. Think about it: there is a person out there who needs your product or [...]]]></description>
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		<title>I hate the color blue.</title>
		<link>http://www.claritymarketingsupport.com/2010/02/05/i-hate-the-color-blue/</link>
		<comments>http://www.claritymarketingsupport.com/2010/02/05/i-hate-the-color-blue/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:57:42 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=584</guid>
		<description><![CDATA[
Eliminating Personal Preferences in the communications development  process.
By Pete Monfre
Evaluating creative work is one of the most difficult processes anyone faces when executing a marketing or communications strategy. The pressure comes from the fact that these decisions can make the difference between the success and failure of an entire effort. It’s not that we [...]]]></description>
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		<title>Pants on the Ground and the Macarana Gambit</title>
		<link>http://www.claritymarketingsupport.com/2010/02/01/pants-on-the-ground-and-the-macarana-gambit/</link>
		<comments>http://www.claritymarketingsupport.com/2010/02/01/pants-on-the-ground-and-the-macarana-gambit/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 14:26:04 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=572</guid>
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Here we go again. Mr. Pants on the Ground is this year&#8217;s William Hung and a viral sensation! It just shows that viral distribution for marketing and entertainment content is a viable ploy.
But wait a second. Viral has nothing to do Larry Platt&#8217;s rise to temporary fame.

In the world of online video and all things [...]]]></description>
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		<title>Seriously, why bother?</title>
		<link>http://www.claritymarketingsupport.com/2010/01/17/seriously-why-bother/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/17/seriously-why-bother/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 02:26:55 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=565</guid>
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What would it have taken to simply paint over the previous sign or get a new piece of plywood? Want to know why 90% (depending on who you talk to) of businesses fail? Because 95% of people who start them are idiots. (all percentages are my personal estimate). I do like the message they are [...]]]></description>
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