From the category archives:

Marketing Budgeting

Don’t Neglect the Sales People!

January 3, 2010
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I had an experience recently that shouldn’t have surprised me but it did. It happened as I started working with a $40 million software company.
My job is to help the company improve it’s value proposition and follow through with detailed marketing and tactical plans. To gather the necessary information, I was participating in a conference [...]

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Marketing Schmarketing. It’s not what you think.

December 16, 2009
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What is marketing? Don’t ask me. And don’t bother Googling it either. And, please don’t ask your boss, your wife, your web designer or marketing consultant. It seems that the real purpose of marketing has been lost somehow over the last few years. I’m not even going to tell you that MY definition is correct [...]

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A life without risk is a life without growth.

November 9, 2009
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Looking back over the years I can see that my path has been what one might call “the road less traveled”. For me, risk and reward are inexorably linked and I have never worried about the possible consequences of zigging where most people zag. Of course this is the mindset of an invincible young man. [...]

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High Growth Firms Spend Limited Budgets Differently From Lower Growth Peers

November 6, 2009
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Just read a study that shows that high growth firms in professional services categories invested in marketing activities very differently from their lagging peers. Here’s how it breaks down:
High Growth Firms put more emphasis on:

Building awareness through advertising and PR
Lead generation through channels such as direct mail, cold calls, trade shows and newsletters
Web site [...]

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