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	<title>Pete Monfre &#187; Marketing Guesswork</title>
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	<description>On Demand Chief Marketing Officer</description>
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		<title>#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.</title>
		<link>http://www.claritymarketingsupport.com/2011/10/11/occuppy-wallstreet-classic-ready-fire-aim-strategy/</link>
		<comments>http://www.claritymarketingsupport.com/2011/10/11/occuppy-wallstreet-classic-ready-fire-aim-strategy/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:46:57 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[tactical marketing]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[recession marketing]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=820</guid>
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Regular readers may or may not have noticed I stay away from politics. I also don&#8217;t mention religion. And I sure don&#8217;t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]]]></description>
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		<title>You&#8217;re doing it wrong.</title>
		<link>http://www.claritymarketingsupport.com/2011/07/28/youre-doing-it-wrong/</link>
		<comments>http://www.claritymarketingsupport.com/2011/07/28/youre-doing-it-wrong/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 22:25:40 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[industrial marketing]]></category>
		<category><![CDATA[marketing planner]]></category>
		<category><![CDATA[marketing process]]></category>
		<category><![CDATA[Pete Monfre]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[tech marketing]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=783</guid>
		<description><![CDATA[
Why would anyone need a plan? That&#8217;s no fun. Too much thinking and debating going on. The worst part is actually making decisions. Screw that. Let&#8217;s just make web sites and brochures. We all love the pretty pictures. What shall we put in the pretty web site? Oh, let&#8217;s worry about that later. We&#8217;ll put [...]]]></description>
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		<title>Why Do People Buy &#8211; Part Two</title>
		<link>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:29:40 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[buyer research]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[customer buying habits]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=554</guid>
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So what does all this mean to marketers? (See Part One)
1. Advertising and marketing strategies should attempt to present an appeal strong enough to stimulate action toward satisfying one of Maslow’s basic human needs.
2. Maslow believes lower levels always take priority over higher levels so you shouldn’t attempt to sell products or services that only [...]]]></description>
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		<title>Don&#8217;t Neglect the Sales People!</title>
		<link>http://www.claritymarketingsupport.com/2010/01/03/dont-neglect-the-sales-people/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/03/dont-neglect-the-sales-people/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 22:20:09 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[connecting marketing with sales]]></category>
		<category><![CDATA[marketing and sales]]></category>
		<category><![CDATA[marketing planning process]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=547</guid>
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I had an experience recently that shouldn’t have surprised me but it did. It happened as I started working with a $40 million software company.
My job is to help the company improve it’s value proposition and follow through with detailed marketing and tactical plans. To gather the necessary information, I was participating in a conference [...]]]></description>
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		<title>Marketing Schmarketing. It&#8217;s not what you think.</title>
		<link>http://www.claritymarketingsupport.com/2009/12/16/marketing-schmarketing-its-not-what-you-think/</link>
		<comments>http://www.claritymarketingsupport.com/2009/12/16/marketing-schmarketing-its-not-what-you-think/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 23:15:11 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin marketing consultant]]></category>
		<category><![CDATA[marketing for mid sized business]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=534</guid>
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What is marketing? Don&#8217;t ask me. And don&#8217;t bother Googling it either. And, please don&#8217;t ask your boss, your wife, your web designer or marketing consultant. It seems that the real purpose of marketing has been lost somehow over the last few years. I&#8217;m not even going to tell you that MY definition is correct [...]]]></description>
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