From the category archives:

Marketing Guesswork

Mmmm, sweat sock pie.

September 10, 2008

Parts is Parts But Pie isn’t Pie.
I’m often asked to consult on very narrow parts of a marketing and advertising program. For example: “Pete we just want to you tell us why our web site isn’t producing the number of leads we think it should.” Or, “Pete, just take a look at this direct mail [...]

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Hitler's Moustache

August 8, 2008

I recently shaved off my goatee due to a terrible shaving accident. I was able to salvage a reasonable “jazz dot” from the remains of my facial manhood. (You may know this type of facial hair as an “imperial”, “royale”, “soul patch” or “nubbin”). So what does this somewhat personal information have to do [...]

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SEO Ripoff.

August 1, 2008

I just paid a visit to a former client’s web site that I developed a while back. The site was the culmination of several months of strategic work – developing the company’s brand, corporate identity and marketing message. I also helped them iron out their sales strategy and create a tactical marketing plan. I taught [...]

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Sticking Your Neck Out

July 15, 2008

I have to admit, I always knew what “sticking your neck out”  meant, but it wasn’t until I owned my own business did I really get the literal meaning of the phrase.  Obviously, it means taking a risk and I’ve learned that risk taking is as much of growing a business as taxes, complaining employees [...]

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So easy a caveman can do it.

June 9, 2008

Marketing has become an overly complex, obtuse exercise in corporate guessing. The new ABC show Cavemen is a prime example. Apparently Gieco and ABC thought it would be so funny to take their 30 second commercials and extend it to a half hour sitcom. Their marketing program was brilliant – very funny web sites like [...]

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