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	<title>Pete Monfre &#187; marketing planning</title>
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	<link>http://www.claritymarketingsupport.com</link>
	<description>On Demand Chief Marketing Officer</description>
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		<title>Marketing Schmarketing. What does it mean?</title>
		<link>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:30:27 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=638</guid>
		<description><![CDATA[
When people ask me what I do, I usually say &#8220;I&#8217;m an on-demand chief marketing officer&#8221; which is a fancy way of saying &#8220;I&#8217;m a marketing guy&#8221;. This response is usually met with a blank stare. It&#8217;s not that these smart people don&#8217;t have an inkling of what &#8220;marketing&#8221; is &#8211; it&#8217;s just that the [...]]]></description>
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		<title>Rule #5 of Marketing: Capitalization</title>
		<link>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:04:25 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[tactical marketing]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=617</guid>
		<description><![CDATA[
Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” &#8211; it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]]]></description>
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		<title>Rule #3 of Marketing: Consistency</title>
		<link>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:48:51 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[Clarity Marketing Support]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>
		<category><![CDATA[recession marketing]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=606</guid>
		<description><![CDATA[
In the buyer’s mind, consistency = quality. The rule of consistency can be applied to many functional areas in a business. When it comes to marketing a consistent message, consistently delivered to the right people will pay dividends.
Think of it this way. Drip marketing works because it delivers multiple “touches” over time. Consistent, high quality [...]]]></description>
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		<title>Rule #2 of Marketing: Concentration</title>
		<link>http://www.claritymarketingsupport.com/2010/03/05/rule-2-of-marketing-concentration/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/05/rule-2-of-marketing-concentration/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:37:05 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=597</guid>
		<description><![CDATA[
Ever hear the term “scatter shot”? Or “shot gun approach”? While few of us would admit to such a lapse of common sense, the reality is that most small businesses engage in Scatter shot Marketing. The symptoms of this disorder include:

constantly trying to figure out who to call on
the reinvention of the prospecting process every [...]]]></description>
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		<title>Why Do People Buy &#8211; Part Two</title>
		<link>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:29:40 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[buyer research]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[customer buying habits]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=554</guid>
		<description><![CDATA[
So what does all this mean to marketers? (See Part One)
1. Advertising and marketing strategies should attempt to present an appeal strong enough to stimulate action toward satisfying one of Maslow’s basic human needs.
2. Maslow believes lower levels always take priority over higher levels so you shouldn’t attempt to sell products or services that only [...]]]></description>
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