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	<title>Pete Monfre &#187; marketing planning</title>
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		<title>#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.</title>
		<link>http://www.claritymarketingsupport.com/2011/10/11/occuppy-wallstreet-classic-ready-fire-aim-strategy/</link>
		<comments>http://www.claritymarketingsupport.com/2011/10/11/occuppy-wallstreet-classic-ready-fire-aim-strategy/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 23:46:57 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
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		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=820</guid>
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Regular readers may or may not have noticed I stay away from politics. I also don&#8217;t mention religion. And I sure don&#8217;t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]]]></description>
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		<title>You&#8217;re doing it wrong.</title>
		<link>http://www.claritymarketingsupport.com/2011/07/28/youre-doing-it-wrong/</link>
		<comments>http://www.claritymarketingsupport.com/2011/07/28/youre-doing-it-wrong/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 22:25:40 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[austin marketing]]></category>
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		<category><![CDATA[tech marketing]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=783</guid>
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Why would anyone need a plan? That&#8217;s no fun. Too much thinking and debating going on. The worst part is actually making decisions. Screw that. Let&#8217;s just make web sites and brochures. We all love the pretty pictures. What shall we put in the pretty web site? Oh, let&#8217;s worry about that later. We&#8217;ll put [...]]]></description>
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		<title>Marketing Schmarketing. What does it mean?</title>
		<link>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:30:27 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=638</guid>
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When people ask me what I do, I usually say &#8220;I&#8217;m an on-demand chief marketing officer&#8221; which is a fancy way of saying &#8220;I&#8217;m a marketing guy&#8221;. This response is usually met with a blank stare. It&#8217;s not that these smart people don&#8217;t have an inkling of what &#8220;marketing&#8221; is &#8211; it&#8217;s just that the [...]]]></description>
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		<title>Rule #5 of Marketing: Capitalization</title>
		<link>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:04:25 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[tactical marketing]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[common sense marketing]]></category>
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		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=617</guid>
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Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” &#8211; it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]]]></description>
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		<title>Rule #3 of Marketing: Consistency</title>
		<link>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:48:51 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
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		<category><![CDATA[recession marketing]]></category>

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In the buyer’s mind, consistency = quality. The rule of consistency can be applied to many functional areas in a business. When it comes to marketing a consistent message, consistently delivered to the right people will pay dividends.
Think of it this way. Drip marketing works because it delivers multiple “touches” over time. Consistent, high quality [...]]]></description>
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