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	<title>Pete Monfre &#187; Marketing Research</title>
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	<link>http://www.claritymarketingsupport.com</link>
	<description>On Demand Chief Marketing Officer</description>
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		<title>Marketing Schmarketing. What does it mean?</title>
		<link>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:30:27 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=638</guid>
		<description><![CDATA[
When people ask me what I do, I usually say &#8220;I&#8217;m an on-demand chief marketing officer&#8221; which is a fancy way of saying &#8220;I&#8217;m a marketing guy&#8221;. This response is usually met with a blank stare. It&#8217;s not that these smart people don&#8217;t have an inkling of what &#8220;marketing&#8221; is &#8211; it&#8217;s just that the [...]]]></description>
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		<title>Tell me brands don&#8217;t matter.</title>
		<link>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 18:42:19 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=626</guid>
		<description><![CDATA[
While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons &#8211; especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory &#8211; when [...]]]></description>
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		<title>Rule #5 of Marketing: Capitalization</title>
		<link>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:04:25 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[tactical marketing]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
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		<category><![CDATA[common sense marketing]]></category>
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		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=617</guid>
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Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” &#8211; it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]]]></description>
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		<title>Why Do People Buy &#8211; Part Two</title>
		<link>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/14/why-do-people-buy-part-two/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:29:40 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[buyer research]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[customer buying habits]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=554</guid>
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So what does all this mean to marketers? (See Part One)
1. Advertising and marketing strategies should attempt to present an appeal strong enough to stimulate action toward satisfying one of Maslow’s basic human needs.
2. Maslow believes lower levels always take priority over higher levels so you shouldn’t attempt to sell products or services that only [...]]]></description>
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		<title>Don&#8217;t Neglect the Sales People!</title>
		<link>http://www.claritymarketingsupport.com/2010/01/03/dont-neglect-the-sales-people/</link>
		<comments>http://www.claritymarketingsupport.com/2010/01/03/dont-neglect-the-sales-people/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 22:20:09 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Budgeting]]></category>
		<category><![CDATA[Marketing Guesswork]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[connecting marketing with sales]]></category>
		<category><![CDATA[marketing and sales]]></category>
		<category><![CDATA[marketing planning process]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=547</guid>
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I had an experience recently that shouldn’t have surprised me but it did. It happened as I started working with a $40 million software company.
My job is to help the company improve it’s value proposition and follow through with detailed marketing and tactical plans. To gather the necessary information, I was participating in a conference [...]]]></description>
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