From the category archives:

Marketing Research

Rule #5 of Marketing: Capitalization

March 19, 2010
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Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” – it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]

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Why Do People Buy – Part Two

January 14, 2010
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So what does all this mean to marketers? (See Part One)
1. Advertising and marketing strategies should attempt to present an appeal strong enough to stimulate action toward satisfying one of Maslow’s basic human needs.
2. Maslow believes lower levels always take priority over higher levels so you shouldn’t attempt to sell products or services that only [...]

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Don’t Neglect the Sales People!

January 3, 2010
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I had an experience recently that shouldn’t have surprised me but it did. It happened as I started working with a $40 million software company.
My job is to help the company improve it’s value proposition and follow through with detailed marketing and tactical plans. To gather the necessary information, I was participating in a conference [...]

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Marketing Schmarketing. It’s not what you think.

December 16, 2009
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What is marketing? Don’t ask me. And don’t bother Googling it either. And, please don’t ask your boss, your wife, your web designer or marketing consultant. It seems that the real purpose of marketing has been lost somehow over the last few years. I’m not even going to tell you that MY definition is correct [...]

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A life without risk is a life without growth.

November 9, 2009
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Looking back over the years I can see that my path has been what one might call “the road less traveled”. For me, risk and reward are inexorably linked and I have never worried about the possible consequences of zigging where most people zag. Of course this is the mindset of an invincible young man. [...]

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Just Say Nay – A Video Moment

May 16, 2009
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Sometimes the well meaning folks around you project their own limitations on your dream. Don’t let them sway you from your passion. Just Say Nay.
FacebookTwitterDiggItTechnoratiDel.icio.us

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Buying and Selling Services

April 8, 2009
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When it comes to buying or selling intangibles, the pain is on both sides of the table. For the buyer, that which is undefined and unknown is frightening. For the seller, demonstrating value and forming a clear picture of what is required is daunting.  Here’s a few tips that might help us all.

Buyer tip: You’ll [...]

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