From the category archives:

Marketing Research

The State of the Central Texas Economy

January 2, 2009

Optimism and Confidence Prevail Among B2B Leaders
by Pete Monfre
Discussion: Comment below with your thoughts and analysis.

If you’ve turned on your television or radio over the last six months or so, you’ve been the recipient of an almost unprecedented drumbeat of economic doom and gloom. It is no wonder that business owners and executives are [...]

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How to choose keywords for SEO

December 11, 2008

A strategic keyword analysis is the answer to this question. Using a variety of tools and techniques, we can find out how many people are searching on certain words, how much competition there is for these words, what companies are paying for keywords and much more.

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Marketing in a recession. What's the difference?

October 13, 2008

Everywhere I turn I see companies attempting to leverage the much hyped “downturn” in the economy. All of a sudden, they are touting special “Recession” services and techniques to overcome impending doom. Marketing and advertising agencies are especially guilty offenders. So, in my inimitable tradition of cutting through the smoke and smashing the mirrors, allow [...]

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Mmmm, sweat sock pie.

September 10, 2008

Parts is Parts But Pie isn’t Pie.
I’m often asked to consult on very narrow parts of a marketing and advertising program. For example: “Pete we just want to you tell us why our web site isn’t producing the number of leads we think it should.” Or, “Pete, just take a look at this direct mail [...]

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Hitler's Moustache

August 8, 2008

I recently shaved off my goatee due to a terrible shaving accident. I was able to salvage a reasonable “jazz dot” from the remains of my facial manhood. (You may know this type of facial hair as an “imperial”, “royale”, “soul patch” or “nubbin”). So what does this somewhat personal information have to do [...]

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Don't waste your customer's time on pointless research

August 3, 2008

I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews because the information uncovered during these conversations is priceless when it comes to developing a strategy [...]

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Value Perception – secret weapon of the world's most successful companies

July 26, 2008

In the marketing industry, perhaps more than any other industry, buzz words have become as common as black, collar-less shirts and funny-looking, yellow-tinted glasses. This trend of overusing certain terms is unfortunate because it corrupts perfectly good words, turning them into meaningless jargon. Like the word “synergy” and the term “paradigm,” the concept of “value” [...]

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