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	<title>Pete Monfre &#187; Marketing</title>
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	<description>On Demand Chief Marketing Officer</description>
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		<title>Marketing Schmarketing. What does it mean?</title>
		<link>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/28/marketing-schmarketing-what-does-it-mean/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:30:27 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[marketing planning]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=638</guid>
		<description><![CDATA[
When people ask me what I do, I usually say &#8220;I&#8217;m an on-demand chief marketing officer&#8221; which is a fancy way of saying &#8220;I&#8217;m a marketing guy&#8221;. This response is usually met with a blank stare. It&#8217;s not that these smart people don&#8217;t have an inkling of what &#8220;marketing&#8221; is &#8211; it&#8217;s just that the [...]]]></description>
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		<title>Tell me brands don&#8217;t matter.</title>
		<link>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/</link>
		<comments>http://www.claritymarketingsupport.com/2010/04/06/tell-me-brands-dont-matter/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 18:42:19 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=626</guid>
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While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons &#8211; especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory &#8211; when [...]]]></description>
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		<title>Rule #5 of Marketing: Capitalization</title>
		<link>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/19/the-rule-of-marketing-5-capitalization/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 15:04:25 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
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		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=617</guid>
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Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” &#8211; it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]]]></description>
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		<title>Rule #4 of Marketing: Persistence</title>
		<link>http://www.claritymarketingsupport.com/2010/03/13/rule-of-marketing-4-persistence/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/13/rule-of-marketing-4-persistence/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 14:53:33 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[austin based marketing firm]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Business lessons]]></category>
		<category><![CDATA[common sense marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>

		<guid isPermaLink="false">http://www.claritymarketingsupport.com/?p=609</guid>
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I can’t count the number of times I’ve heard people say “We mailed a brochure one time and we didn’t get a single lead. That’s why we don’t mail anything anymore.” These otherwise talented individuals are breaking the law of persistence. Think about it: there is a person out there who needs your product or [...]]]></description>
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		<title>Rule #3 of Marketing: Consistency</title>
		<link>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/</link>
		<comments>http://www.claritymarketingsupport.com/2010/03/09/rule-of-marketing-3-consistency/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:48:51 +0000</pubDate>
		<dc:creator>Pete Monfre</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tactical]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[austin b2b marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[busienss development]]></category>
		<category><![CDATA[Clarity Marketing Support]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[Pete Monfre]]></category>
		<category><![CDATA[recession marketing]]></category>

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In the buyer’s mind, consistency = quality. The rule of consistency can be applied to many functional areas in a business. When it comes to marketing a consistent message, consistently delivered to the right people will pay dividends.
Think of it this way. Drip marketing works because it delivers multiple “touches” over time. Consistent, high quality [...]]]></description>
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