From the category archives:

Sales

Don’t Think Too “Small”

November 30, 2009
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By David Sandler
Simple as it may sound, many small companies stay small because their owners never dare to think big. It’s true: Negative or defeatist thinking is the greatest obstacle to business success. As long as the entrepreneur thinks of himself as a nickel-and-dime operator, his company will never be more than a financial midget [...]

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What first impression are you making?

November 24, 2009
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At the risk of sounding a bit judgmental,  (as businesses we are being judged constantly) but I feel a need to share some thoughts about a disturbing trend that threatens to destroy us all! Sorry, got carried away for a minute, but in the context of sending a message that you can be trusted and [...]

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Do Your Customers Trust You?

September 8, 2009
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I’m reading a very good book that hits the nail on the head when it comes to the sea change that is happening in marketing. “Trust Agents” is a NY Times Best Seller written by Chris Brogan and Julian Smith that lays it out clearly and if you plan on being in business five years [...]

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Nasty Networker – "Vomitous from the mouth"

February 9, 2009

This is a great article by a friend of mine -
Recently I asked my network through LinkedIn: “What are the visible attributes of a ‘Nasty Networker?’” I’ve boiled the answers down into some common categories ranked by the frequency of their appearance
Signs of a Nasty Networker

Selfish. Not interested in helping others.
Doesn’t ask questions. Talks too [...]

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web site hurting your sales effort?

December 11, 2008

by Pete Monfre
When many companies talk about marketing, they inevitably end up focusing myopically on their company web site.  Do a search in any search engine for “marketing” and the vast majority of topics will be on-line marketing. It’s as if the web has become the singular representation of  of marketing and sales tactics.
While your [...]

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What do customers really want?

August 3, 2008

I’m going to go out on a limb here and suggest that your customers don’t really care about the latest whiz-bang feature of your new whatchamathingy. I’m also willing to bet they don’t really care that much about how big you are, how small you are, how nice your office is, what your vision or [...]

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The Way Not To Sell

July 18, 2008

I got this email today. It’s important that you know I’ve never talked to this person. I have heard of the company (who’s name has been changed because I’m feeling charitable at the moment) but this was sent to me cold. I’ve added my comments. The original email is in yellow. (I’m just sharing [...]

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