From the category archives:

Sales

The Way Not To Sell

July 18, 2008

I got this email today. It’s important that you know I’ve never talked to this person. I have heard of the company (who’s name has been changed because I’m feeling charitable at the moment) but this was sent to me cold. I’ve added my comments. The original email is in yellow. (I’m just sharing [...]

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The Magic Marketing Bullet – revealed

July 17, 2008

For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the [...]

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Chinks in the armor

July 10, 2008

I hate buying stuff. It’s like I have to be some kind of Sherlock Holmes to select a vendor and not get burned. Sometimes it’s easy to eliminate the jokers – they show up unprepared, don’t listen, and generally talk their way out of a sale. Others are not so easy. They say the right [...]

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