From the category archives:

Social Media

Where are your future knowledge workers? In elementary school right now.

January 6, 2012

I believe the person who cures cancer, solves the energy problem or invents the next insanely great thing is in elementary school right now. Over 90% of these bright young minds enter elementary school with a passion for science and an insatiable curiosity about their world. By the time they reach 7th grade, it is [...]

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#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

October 11, 2011
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Regular readers may or may not have noticed I stay away from politics. I also don’t mention religion. And I sure don’t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]

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Making Facebook sing with IFrames

July 21, 2011
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I talked to my friend Steve Golab at FG Squared the other day and we both got hot and bothered by a new development at Facebook that looks like it’s going to completely change the face of the ubiquitous personal networking site. The details are a little technical so I will attempt to explain this [...]

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How to know when you might need marketing help.

January 10, 2011

So I’m sitting with a client and he shows me an industry magazine that includes a feature article on one of his competitors. It’s one of those Q&A format articles where they post a question and the subject of the article answers – usually in a different font and/or color. In this case, I believe [...]

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Pants on the Ground and the Macarana Gambit

February 1, 2010
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Here we go again. Mr. Pants on the Ground is this year’s William Hung and a viral sensation! It just shows that viral distribution for marketing and entertainment content is a viable ploy.
But wait a second. Viral has nothing to do Larry Platt’s rise to temporary fame.
FacebookTwitterDiggItTechnoratiDel.icio.us

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How to spot a marketing wanker

November 18, 2009
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If you’ve known me for any length of time, you know I’m somewhat disappointed in the marketing industry with regard to how they obfuscate, mislead clients and generally say and do anything to make a buck. I know this is true because almost every client I talk to has several horror stories of those who [...]

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Media Fragmentation: Nightmare or Beautiful Dream?

November 7, 2009
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Back in the good old days of advertising, marketing was simple. You’d whip up a T.V. and/or radio ad, broadcast it out to a huge audience and the dollars would roll in. It worked because there were few media choices and huge numbers of people tuning in to three channels of content. Fast forward to [...]

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