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Tell me brands don’t matter.

April 6, 2010
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While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons – especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory – when [...]

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Rule #2 of Marketing: Concentration

March 5, 2010
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Ever hear the term “scatter shot”? Or “shot gun approach”? While few of us would admit to such a lapse of common sense, the reality is that most small businesses engage in Scatter shot Marketing. The symptoms of this disorder include:

constantly trying to figure out who to call on
the reinvention of the prospecting process every [...]

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I hate the color blue.

February 5, 2010
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Eliminating Personal Preferences in the communications development process.
By Pete Monfre
Evaluating creative work is one of the most difficult processes anyone faces when executing a marketing or communications strategy. The pressure comes from the fact that these decisions can make the difference between the success and failure of an entire effort. It’s not that we [...]

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Seriously, why bother?

January 17, 2010
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What would it have taken to simply paint over the previous sign or get a new piece of plywood? Want to know why 90% (depending on who you talk to) of businesses fail? Because 95% of people who start them are idiots. (all percentages are my personal estimate). I do like the message they are [...]

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Don’t Think Too “Small”

November 30, 2009
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By David Sandler
Simple as it may sound, many small companies stay small because their owners never dare to think big. It’s true: Negative or defeatist thinking is the greatest obstacle to business success. As long as the entrepreneur thinks of himself as a nickel-and-dime operator, his company will never be more than a financial midget [...]

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How to spot a marketing wanker

November 18, 2009
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If you’ve known me for any length of time, you know I’m somewhat disappointed in the marketing industry with regard to how they obfuscate, mislead clients and generally say and do anything to make a buck. I know this is true because almost every client I talk to has several horror stories of those who [...]

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What my dad taught me about business

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For my regular readers, this post may be a bit unusual. But, for me, it is right on topic since much of what I know about business and what I share here originated from my dad. Allow me to indulge you with the tale of the Air Force vet, turned pilot, turned rodeo rider, turned [...]

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