From the category archives:

Web Design

I hate the color blue.

February 5, 2010
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Eliminating Personal Preferences in the communications development process.
By Pete Monfre
Evaluating creative work is one of the most difficult processes anyone faces when executing a marketing or communications strategy. The pressure comes from the fact that these decisions can make the difference between the success and failure of an entire effort. It’s not that we [...]

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Seriously, why bother?

January 17, 2010
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What would it have taken to simply paint over the previous sign or get a new piece of plywood? Want to know why 90% (depending on who you talk to) of businesses fail? Because 95% of people who start them are idiots. (all percentages are my personal estimate). I do like the message they are [...]

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How to spot a marketing wanker

November 18, 2009
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If you’ve known me for any length of time, you know I’m somewhat disappointed in the marketing industry with regard to how they obfuscate, mislead clients and generally say and do anything to make a buck. I know this is true because almost every client I talk to has several horror stories of those who [...]

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web site hurting your sales effort?

December 11, 2008

by Pete Monfre
When many companies talk about marketing, they inevitably end up focusing myopically on their company web site.  Do a search in any search engine for “marketing” and the vast majority of topics will be on-line marketing. It’s as if the web has become the singular representation of  of marketing and sales tactics.
While your [...]

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How to choose keywords for SEO

December 11, 2008

A strategic keyword analysis is the answer to this question. Using a variety of tools and techniques, we can find out how many people are searching on certain words, how much competition there is for these words, what companies are paying for keywords and much more.

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This weeks most aggravating web sites

June 9, 2008

I was doing some research today (because that’s what I do) and came across two web sites for technology companies. (I say “technology companies because I still can’t figure out what they do) One company is relatively new so they get some slack for that. However, the other has been in business for several years [...]

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