Word of Mouth

Crowdfunding and Marketing. A recent report by Clarity.

Late last year I completed a research project for a client that was interested in crowdfunding. It occurred to me that others might get some value from this research and my experience raising money via the crowd. You can download the report below. The power of the crowd is shaping up to be a valuable tool for entrepreneurs. If/when the SEC decides to let people crowdfund for equity, I believe it will finally become a viable tool to raise capital. My experience with crowdfunding and my research tells me that success is predicated upon a sound marketing strategy. You’ll need to create your program to reach far beyond your friends and family if you are attempting to raise any real money. The most successful crowdfunded projects embarked on significant marketing and promotion campaigns. In other words, they didn’t just rely on word of mouth – they pulled all the levers,[…]

Read More »

Download Networking One Sheet Template

When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waist line diameter from hundreds of coffee shop meetings. Don’t get me wrong here. I always enjoy rocking the Panara (they have cupcakes the size of your head) with my colleagues to compare stories, get inspired and think in new ways. I’m suggesting we should all do ourselves a favor and make sure each party walks away with a solid understanding of how they can spot business opportunities for each other – not in a “quid pro quo” sort of way – more like “pay it forward” sort of way. I started thinking of a tool to use for these meetings and have created a template[…]

Read More »