Don’t Think Too “Small”

By David Sandler
Simple as it may sound, many small companies stay small because their owners never dare to think big. It’s true: Negative or defeatist thinking is the greatest obstacle to business success. As long as the entrepreneur thinks of himself as a nickel-and-dime operator, his company will never be more than a financial midget scratching around for subsistence earnings. It is an easy trap to fall into. You may, after all, run a small venture with relatively few employees and limited capital. Accepting the role of a small-time business owner is an inexcusable business mistake. It is like drawing a circle around your company and promising not to grow any bigger than these artificial borders.

All you really need to do is to change your way of thinking. Set your sights high. The world can be your oyster if you just stand up and dare to take it. Think of your business not as a small company, but as a potentially giant firm in its early days of growth and development. Think of your business as one that is going to the top ― one that will not be satisfied with anything else. And think of yourself as an entrepreneur with a taste for the luxuries of life ― as one who will not be content with anything less than real wealth.   Think like this, and you’ll no longer accept the moniker “small business.”

Note from Pete Monfre: This is a little nugget I get in my in-box about once a week from the Brad Massey owner of Austin’s Sandler Sales Institute.  I’ve learned a lot from him and his program is extremely effective if you are looking for a sales process that leaves your self-esteem intact and makes the cash register ring.


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