Eat Your Vegetables.

My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.

And if you want a healthy sales program, you have to eat your vegetables.


1 comment

  1. DeAnna Adams - July 20, 2015 8:06 pm

    Hi Pete!

    I do read everything you send…and wish I could have attended your “music fest”… But could not get away. I am in Bartonville, Tx. They are starting a ” for profit” Incubator. Not many of those….we shall see how it goes.
    Take care and one day our paths will cross again……d

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