Gap Analysis

A gap analysis is a comparison of actual performance with potential or desired performance. The MAPS Gap Analysis serves as a highly efficient method to systematically collect and define factors that impact revenue generation. It is important to document this information so it can be analyzed and measured over time.

MAPS-MEDIUMA gap analysis is a comparison of actual performance with potential or desired performance. The MAPS Gap Analysis serves as a highly efficient method to systematically collect and define factors that impact revenue generation. It is important to document this information so it can be analyzed and measured over time. Typically most MAPs begin with some form of a Gap Analysis.

 

Clarity splits the Gap Analysis into three distinct phases:

  • Discovery
  • Confirmation
  • Recommendations

Discovery
Clarity will lead one or several sessions to dig deeply into the company’s current goals, strengths, weaknesses, opportunities, threats and more. We will systematically examine many areas of the business including:

  • Background and History
  • Goals
  • Management
  • Innovation
  • Positioning and Differentiation
  • Segmentation
  • Sales Processes
  • Products and Services
  • Pricing
  • And more

Confirmation
After the Discovery phase, Clarity will present all of the information gathered to the Client leadership team to confirm accuracy and gain additional input as needed.

Recommendations
After an in-depth analysis of the collected data, we will present our findings and recommendations to the client team. This Marketing Action Plan prioritizes and identifies specific marketing gaps and gives clear next steps to solve crucial marketing problems.

 

Timeframe
The MAPS Gap Analysis typically takes between 1 and 4 weeks depending on the client’s availability and access.

Investment
The MAPS Gap Analysis is highly scalable and customized for every organization. The investment required is typically between $2,500 and $9,500.00 depending on the number of client team members and complexity of the client’s business operation.

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