How C-Level Executives Use Social Media

I found a few stats about social media use by decision makers. Enjoy.

82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media.  (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

77% of buyers are more likely to buy from a company if its CEO uses social media.  (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” (Polaris B)

It helps having a woman at the top. Female small business CEOs are 78% more likely to say social media is highly valuable to their firm’s growth (20.8% vs. 11.6%), and 43% less likely to say it isn’t valuable (14.2% vs. 25%). (Marketing Charts)

Email is still the most effective way to reach top executives; 90% say they check their in-boxes regularly. 64% use LinkedIn on a regular basis, while 55% say the same for Facebook. (WordPress Hosting SEO)

Here’s what I think. Social media can be a part of an effective marketing strategy if you can sustain the effort and use the right channels and content for your audience. The mistake is trying to extract hard data from social media. While you can get some good data from social media, I see it as a conduit to engage audiences. As long as those audiences are using social media themselves.


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