SERIES: Bringing Austin Music and Business Together – Matt Merritt

First in a series of interviews with Austin’s leading entrepreneurs, this series of articles will feature ideas, advice and recommendations from businesses outside the music industry. I believe this “cross pollination” will benefit both sides of the equation.

MCG-Logo resized clarity webFirst in a series of interviews with Austin’s leading entrepreneurs, this series of articles will feature ideas, advice and recommendations from businesses outside the music industry. I believe this “cross pollination” will benefit both sides of the equation.

In this installment, I interview Matt Merritt founder of MCG International, an Austin-based software implementation firm. MCG designs, develops and implements ERP systems for growing companies. The firm combines business process management, Lean and Agile principles in a proprietary approach that is proven over thousands of implementations.

What makes MCG International unique?
We deploy only experienced professionals with real-world P&L responsibility. This is much different from most development shops that generally hire from the lower tier. We find that working with experienced people greatly reduces risk for our clients and produces better outcomes, faster and more consistently.

Who are your customers?
Our customers are growth-minded companies that face a few challenges including upgrading their ERP system or implementing a new system. Many of our clients have either bought or sold an entity and they are struggling with integrating disparate systems. It can be an overwhelming challenge, for large and small companies. We eat that sort of stuff for breakfast.

How has your business or industry changed over the last five years?
Operational processes and the human aspect have not changed…but pretty much everything else has. The biggest change is the move to cloud-based services and software. Another huge change is desktop virtualization allowing companies to completely manage entire systems over the Internet. Finally, the use of mobile devices is becoming a major factor as ERP systems adapt to new devices and operating systems. I could spend an entire day sharing what has changed, those are some of the more important ones.

How does being based in Austin help your business?
Austin is centrally located which helps us from a simple logistical standpoint. More importantly, the city is teeming with businesses and talent. Being here gives us access to the best talent available. MCG is proud to be part of the future of Austin and we see endless possibilities for growth moving forward.

As an entrepreneur, what advice do you have for Austin’s music industry?
Wow. That’s a big question. I think Austin’s music industry is in a transitional period – not unlike a company that has grown to a certain point and faces a tipping point where it must adapt or become extinct. The key is recognizing this point in maturation and understanding the various needs of the different stakeholders. We do this naturally with our process when we work with clients – working with their financial team, management, IT leadership, end users, etc.

We encourage our clients to reach across the organization and go beyond the status quo to deliberately move towards their desired states. In other words, the more you understand about your audience and the forces that drive the industry, the more effectively you can navigate the tipping point and reach maximum potential.


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