The Sustainable Sales Pipeline™ A proven method for inbound marketing lead generation.
How many times have you said “We do great when we get in front of the right people. We just need to get in front of more of them.”?
Every business must attract and convert customers to survive and thrive. That is obvious. Exactly how to do this in a sustainable, predictable way is not nearly as intuitive.
Reaching buyers is a highly complex endeavor in today’s super connected world.
On one hand, it’s easier than ever to get the word out about your products or services. On the other, converting prospects to buyers takes a coordinated effort to leverage this brave new world of big data, connectivity and technology.
The ‘ol “Let’s try some stuff and see what sticks..” approach simply won’t cut it. You need a system.
Over the last three decades, I have been perfecting a systematic approach to lead generation that delivers more of the right opportunities for large and small B2B clients around the world.
I call it The Sustainable Sales Pipeline™.
My system turns the old fashioned sales funnel upside down. Instead of a passive receptacle for leads, it becomes a powerful vacuum; pulling qualified prospects in and converting them into customers.
- Are you seeing enough of the right opportunities for your business?
- Are you satisfied with the quality of “leads” you are receiving?
- Is your growth lagging behind your plan?
In this paper, I show you the five basic steps to create an Opportunity Engine that delivers a steady stream of the right opportunities for your business.
I’ll show you how to:
- Make your pipeline more predictable and sustainable
- Get the right information to tip the scales in your favor
- Lower the cost of customer acquisition
- Measure your return on investment in marketing and sales
- And much more.
I’ve met hundreds of clients and prospects that told me stories of many failed marketing attempts. They were frustrated, and I don’t blame them. They knew there were things they could do to drive more business if they could just get it right. If they could hire the right people, build the right team and choose the right tactics they could bring in customers. But time and again, results were disappointing.
I’ve discovered the single point of failure in marketing and sales programs.
The single most common reason for failure to thrive is that none of these companies thought about “marketing and sales” as a system. “Marketing” was a series of “creative” projects, brainstorming sessions and shoot from the hip bravado. Unlike finance, operations or manufacturing, “marketing” had no specific process to create value for the company. These were very smart people that built successful companies.
They didn’t know what they didn’t know.
That’s why I created The Sustainable Sales Pipeline™. I believe every business problem can be traced back to a process problem. Marketing and sales is no different. It’s a process that is simpler than you think and scalable to work for any company. I want to share this process with you so you can make better marketing decisions and start growing your business.
This is my way of delivering value to you – whether you choose to work with me or not, you’ll have the answers you need to make marketing work.
Download Five Steps to the Sustainable Sales Pipeline