So easy a caveman can do it.

Marketing has become an overly complex, obtuse exercise in corporate guessing. The new ABC show Cavemen is a prime example. Apparently Gieco and ABC thought it would be so funny to take their 30 second commercials and extend it to a half hour sitcom. Their marketing program was brilliant – very funny web sites like www.cavemanscrib.com and www.upwithcavemen.com had so much verve and humor.

The trouble happened when they delivered the goods. Or, rather DIDN’T deliver the goods. The show is not funny. It’s getting killed by bad reviews all over the ‘net. I’m sure they did all sorts of focus groups and data analysis to reassure themselves that they had a great idea. They just forgot that it had to be funny.

Sad, really. What’s next? A show about the Apple and PC guys? I hope not. No wonder people think marketing is a joke.


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