Posts tagged as:

austin b2b marketing

Rob Balon’s other life. Why research is the key to successful marketing.

January 25, 2012

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Web video done right.

October 26, 2011

A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, [...]

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#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

October 11, 2011
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Regular readers may or may not have noticed I stay away from politics. I also don’t mention religion. And I sure don’t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]

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Don’t be a Saleshole. The Five Attributes of Poor Salesmanship.

October 4, 2011
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The last few weeks I have been subjected to a lot of bad salesmanship. It got me thinking. Surely people don’t mean to be rude, pushy or full of proverbial bovine excrement. But somehow, they still excel at being a total saleshole. So, in the interest of enlightenment and relieving my frustration, I share my [...]

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Tell me brands don’t matter.

April 6, 2010
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While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons – especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory – when [...]

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Rule #5 of Marketing: Capitalization

March 19, 2010
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Ok, this is where I break your heart. Effective marketing takes money. That’s just the truth. Take a deep breath now and accept it. it’s not just a question of “how much” – it’s more a question of “how fast”.  The more money you invest, the faster you realize a return. When it comes to [...]

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Rule #4 of Marketing: Persistence

March 13, 2010
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I can’t count the number of times I’ve heard people say “We mailed a brochure one time and we didn’t get a single lead. That’s why we don’t mail anything anymore.” These otherwise talented individuals are breaking the law of persistence. Think about it: there is a person out there who needs your product or [...]

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