November 18, 2009
If you’ve known me for any length of time, you know I’m somewhat disappointed in the marketing industry with regard to how they obfuscate, mislead clients and generally say and do anything to make a buck. I know this is true because almost every client I talk to has several horror stories of those who [...]
Read the full article →
August 25, 2008
In an ideal world, sales teams and marketing folks should be best buddies. In this ideal world, business would come easily, profit would grow on trees and everyone would hug at the end of the day. Ok, back to the real world.
It is not uncommon for sales and marketing departments to have divergent agendas. This [...]
Read the full article →
