Posts tagged as:

busienss development

Why Do People Buy – Part One.

January 8, 2010
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As marketers, we are constantly trying to anticipate every objection a potential customer might have about buying our products and services. It seems that if we could identify and address each of these objections and formulate a solution to each, we should be able to get them to buy almost anything. However the reality is [...]

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What first impression are you making?

November 24, 2009
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At the risk of sounding a bit judgmental,  (as businesses we are being judged constantly) but I feel a need to share some thoughts about a disturbing trend that threatens to destroy us all! Sorry, got carried away for a minute, but in the context of sending a message that you can be trusted and [...]

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How to spot a marketing wanker

November 18, 2009
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If you’ve known me for any length of time, you know I’m somewhat disappointed in the marketing industry with regard to how they obfuscate, mislead clients and generally say and do anything to make a buck. I know this is true because almost every client I talk to has several horror stories of those who [...]

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How’s your recession going?

November 16, 2009
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What doesn’t kill us makes us stronger
As we wrap up a rough year (for everyone) and head into 2010 I’m looking back and realizing that 2009 was a pretty good year. Have I lost my mind? Am I smoking crack? Perhaps. But it depends on how you define “good”. 2009 has been a year of [...]

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web site hurting your sales effort?

December 11, 2008

by Pete Monfre
When many companies talk about marketing, they inevitably end up focusing myopically on their company web site.  Do a search in any search engine for “marketing” and the vast majority of topics will be on-line marketing. It’s as if the web has become the singular representation of  of marketing and sales tactics.
While your [...]

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The Way Not To Sell

July 18, 2008

I got this email today. It’s important that you know I’ve never talked to this person. I have heard of the company (who’s name has been changed because I’m feeling charitable at the moment) but this was sent to me cold. I’ve added my comments. The original email is in yellow. (I’m just sharing [...]

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