Posts tagged as:

customer research

Rob Balon’s other life. Why research is the key to successful marketing.

January 25, 2012

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Don't waste your customer's time on pointless research

August 3, 2008

I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews because the information uncovered during these conversations is priceless when it comes to developing a strategy [...]

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The single most important thing you can do to grow your business.

July 15, 2008

First let me say that I’ve been guilty of what I’m about to share with you. In the past, as the founder and owner of a successful marketing firm in Milwaukee, I thought I knew everything I needed to know about what my customers want and how they buy. My biggest mistake was thinking that [...]

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