Posts tagged as:

marketing planning

High Growth Firms Spend Limited Budgets Differently From Lower Growth Peers

November 6, 2009
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Just read a study that shows that high growth firms in professional services categories invested in marketing activities very differently from their lagging peers. Here’s how it breaks down:
High Growth Firms put more emphasis on:

Building awareness through advertising and PR
Lead generation through channels such as direct mail, cold calls, trade shows and newsletters
Web site [...]

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Mmmm, sweat sock pie.

September 10, 2008

Parts is Parts But Pie isn’t Pie.
I’m often asked to consult on very narrow parts of a marketing and advertising program. For example: “Pete we just want to you tell us why our web site isn’t producing the number of leads we think it should.” Or, “Pete, just take a look at this direct mail [...]

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Marketing Vs. Sales – Ending the Turf Wars

August 25, 2008

In an ideal world, sales teams and marketing folks should be best buddies. In this ideal world, business would come easily, profit would grow on trees and everyone would hug at the end of the day. Ok, back to the real world.
It is not uncommon for sales and marketing departments to have divergent agendas. This [...]

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