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Marketing Research

Rob Balon’s other life. Why research is the key to successful marketing.

January 25, 2012

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Tell me brands don’t matter.

April 6, 2010
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While you may not care about Walmart or how it does business, there is something to be gained from watching them learn marketing and merchandising lessons – especially when they learn the hard way.
Think about it. Walmart is huge. Regardless of how you feel about the company, they represent a giant consumer laboratory – when [...]

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Just Say Nay – A Video Moment

May 16, 2009
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Sometimes the well meaning folks around you project their own limitations on your dream. Don’t let them sway you from your passion. Just Say Nay.
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Marketing in a recession. What's the difference?

October 13, 2008

Everywhere I turn I see companies attempting to leverage the much hyped “downturn” in the economy. All of a sudden, they are touting special “Recession” services and techniques to overcome impending doom. Marketing and advertising agencies are especially guilty offenders. So, in my inimitable tradition of cutting through the smoke and smashing the mirrors, allow [...]

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The single most important thing you can do to grow your business.

July 15, 2008

First let me say that I’ve been guilty of what I’m about to share with you. In the past, as the founder and owner of a successful marketing firm in Milwaukee, I thought I knew everything I needed to know about what my customers want and how they buy. My biggest mistake was thinking that [...]

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