marketing tips

The single most important thing you can do to grow your business.

First let me say that I’ve been guilty of what I’m about to share with you. In the past, as the founder and owner of a successful marketing firm in Milwaukee, I thought I knew everything I needed to know about what my customers want and how they buy. My biggest mistake was thinking that my company could do no wrong when it came to servicing clients. I thought we were the best and I knew my clients knew it. The sky was the limit and my ego was pushing this limit to the max. The irony is that my team regularly developed and executed customer surveys for our clients but we never did one for ourselves. After a particularly perplexing client phone call, I called my friend, Bill Lowell from Business Development Directives and asked him to perform executive interviews with a random sample of my clients. Something wasn’t[...]

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