Posts tagged as:

Marketing

Why Do People Buy – Part One.

January 8, 2010
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As marketers, we are constantly trying to anticipate every objection a potential customer might have about buying our products and services. It seems that if we could identify and address each of these objections and formulate a solution to each, we should be able to get them to buy almost anything. However the reality is [...]

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What first impression are you making?

November 24, 2009
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At the risk of sounding a bit judgmental,  (as businesses we are being judged constantly) but I feel a need to share some thoughts about a disturbing trend that threatens to destroy us all! Sorry, got carried away for a minute, but in the context of sending a message that you can be trusted and [...]

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How’s your recession going?

November 16, 2009
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What doesn’t kill us makes us stronger
As we wrap up a rough year (for everyone) and head into 2010 I’m looking back and realizing that 2009 was a pretty good year. Have I lost my mind? Am I smoking crack? Perhaps. But it depends on how you define “good”. 2009 has been a year of [...]

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Media Fragmentation: Nightmare or Beautiful Dream?

November 7, 2009
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Back in the good old days of advertising, marketing was simple. You’d whip up a T.V. and/or radio ad, broadcast it out to a huge audience and the dollars would roll in. It worked because there were few media choices and huge numbers of people tuning in to three channels of content. Fast forward to [...]

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Do Your Customers Trust You?

September 8, 2009
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I’m reading a very good book that hits the nail on the head when it comes to the sea change that is happening in marketing. “Trust Agents” is a NY Times Best Seller written by Chris Brogan and Julian Smith that lays it out clearly and if you plan on being in business five years [...]

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Just Say Nay – A Video Moment

May 16, 2009
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Sometimes the well meaning folks around you project their own limitations on your dream. Don’t let them sway you from your passion. Just Say Nay.
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Nasty Networker – "Vomitous from the mouth"

February 9, 2009

This is a great article by a friend of mine -
Recently I asked my network through LinkedIn: “What are the visible attributes of a ‘Nasty Networker?’” I’ve boiled the answers down into some common categories ranked by the frequency of their appearance
Signs of a Nasty Networker

Selfish. Not interested in helping others.
Doesn’t ask questions. Talks too [...]

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