Posts tagged as:

Marketing

Nasty Networker – "Vomitous from the mouth"

February 9, 2009

This is a great article by a friend of mine -
Recently I asked my network through LinkedIn: “What are the visible attributes of a ‘Nasty Networker?’” I’ve boiled the answers down into some common categories ranked by the frequency of their appearance
Signs of a Nasty Networker

Selfish. Not interested in helping others.
Doesn’t ask questions. Talks too [...]

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Do the right thing. Even if it's a nightmare.

October 14, 2008

Why do consultants (marketing and otherwise) have such a negative reputation in the business world? Like any profession, you have highly skilled people and you have others who are not as skilled. No surprise there. But skills alone still don’t make a trusted adviser (the gold standard every consultant wants to achieve). Part of the [...]

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What Music taught me about Business. Part 2

October 9, 2008

Click here for Part One
The Power of Publicity
One of the most useful skills I acquired in the music business is how to work with editors and reporters. I learned that you cannot trick or fool these folks. They are smarter than you and me. They’ve heard it all before. I learned to bring them good [...]

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What Music taught me about Business Part. One

September 19, 2008

As I look back almost two decades of helping companies grow, I amazed by how much I’ve learned from the experience. I was first exposed to marketing and sales in a very unorthodox way: my first job was as a professional musician. At the time, I wasn’t thinking about sales processes and marketing communication, I [...]

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Marketing Vs. Sales – Ending the Turf Wars

August 25, 2008

In an ideal world, sales teams and marketing folks should be best buddies. In this ideal world, business would come easily, profit would grow on trees and everyone would hug at the end of the day. Ok, back to the real world.
It is not uncommon for sales and marketing departments to have divergent agendas. This [...]

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Hitler's Moustache

August 8, 2008

I recently shaved off my goatee due to a terrible shaving accident. I was able to salvage a reasonable “jazz dot” from the remains of my facial manhood. (You may know this type of facial hair as an “imperial”, “royale”, “soul patch” or “nubbin”). So what does this somewhat personal information have to do [...]

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Don't waste your customer's time on pointless research

August 3, 2008

I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate similar suppliers, etc. In fact, most of my assignments start with customer phone interviews because the information uncovered during these conversations is priceless when it comes to developing a strategy [...]

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