Posts tagged as:

recession marketing

#occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

October 11, 2011
Thumbnail image for #occuppy Wallstreet. Classic Ready, Fire, Aim Strategy.

Regular readers may or may not have noticed I stay away from politics. I also don’t mention religion. And I sure don’t write about the place of religion in politics. But the #occupy protests over the last few weeks are just too juicy for me to ignore. Yummy, juicy, deliciously stupid. Uh oh. I said [...]

Read the full article →

Rule #3 of Marketing: Consistency

March 9, 2010
Thumbnail image for Rule #3 of Marketing: Consistency

In the buyer’s mind, consistency = quality. The rule of consistency can be applied to many functional areas in a business. When it comes to marketing a consistent message, consistently delivered to the right people will pay dividends.
Think of it this way. Drip marketing works because it delivers multiple “touches” over time. Consistent, high quality [...]

Read the full article →

Media Fragmentation: Nightmare or Beautiful Dream?

November 7, 2009
Thumbnail image for Media Fragmentation: Nightmare or Beautiful Dream?

Back in the good old days of advertising, marketing was simple. You’d whip up a T.V. and/or radio ad, broadcast it out to a huge audience and the dollars would roll in. It worked because there were few media choices and huge numbers of people tuning in to three channels of content. Fast forward to [...]

Read the full article →

The Truth about Recession Marketing

January 7, 2009

[youtube=http://www.youtube.com/watch?v=TnFxz_E_mP4]
Either you have a solid, best practice process for marketing or you don’t.
FacebookTwitterDiggItTechnoratiDel.icio.us

Read the full article →

Marketing in a recession. What's the difference?

October 13, 2008

Everywhere I turn I see companies attempting to leverage the much hyped “downturn” in the economy. All of a sudden, they are touting special “Recession” services and techniques to overcome impending doom. Marketing and advertising agencies are especially guilty offenders. So, in my inimitable tradition of cutting through the smoke and smashing the mirrors, allow [...]

Read the full article →