Posts tagged as:

tech marketing

You’re doing it wrong.

July 28, 2011
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Why would anyone need a plan? That’s no fun. Too much thinking and debating going on. The worst part is actually making decisions. Screw that. Let’s just make web sites and brochures. We all love the pretty pictures. What shall we put in the pretty web site? Oh, let’s worry about that later. We’ll put [...]

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Marketing vs. Engineering: Can’t We All Just Get Along?

December 28, 2009
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I’ve had the pleasure of working with engineers since very early in my career. Many marketing people wouldn’t use the word “pleasure” in this context. My experience has been at times challenging but at the same time I wouldn’t have been able to be successful in the tech industry without the input and support of [...]

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