Taking the voice of the customer a bit too far
The fine folks at this Texas motel likely overheard their customers as they arrived. I can only imagine the conversation went something like this.
Cleetus: Hey maw! We just ain’t getting enough business and I can’t be understandin’ why.
Maw: Well I reckon we could fix the place up.
Cleetus: Why the hell should we do that? It’s damn hot outside and my bunions are actin’ up.
Maw: How about we just change the name?
Cleetus: Damn, I knows I married you fer a reason. Folks keep sayin’ “It’ll do” when they get here….
Maw: Shut the hell up, Judge Judy is on.
Cleetus: I’ll take care of it darlin’
Cleetus stands back and admires his work. “Problem solved”.
It’s important to set realistic expectations with your business. Asking customers for their perception and buying critera is probably the most important step you can take. But if they tell you you need to step it up a notch, maybe that’s good advice. Of course you could always temper their expectations.