Twitter Facts and Statistics

Here’s a few quick facts about the mysterious Twitterverse. Feel free to tweet about it.

On Twitter, frequency (and quality) matter: 71% of all tweets are ignored. Just 23% generate a reply. (Search Engine Journal)

Worse, 56% of customer tweets to companies are ignored. (WordPress Hosting SEO)

69% of follows are based on recommendations from friends. (WordPress Hosting SEO)

34% of marketers say they have generated leads using Twitter. (WordPress Hosting SEO)

53% of Twitter users have been using it for less than one year. (State of Search)

50% of Twitter users are more likely to purchase from brands they follow. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases. Accounts with 50-1,000 followers generate a better-than-6% average CTR; the rate drops to less than 0.5% on average for accounts with 10,000 or more followers. (Bit Rebels)

During the work week, Tuesday has the highest CTR (1.8%) and Friday the lowest (under 1.5%). (Bit Rebels)

During the day, CTRs are highest between 8:00-10:00 am and 4:00-6:00 pm. (Bit Rebels)

When planning timing of tweets, keep in mind that almost half of the U.S. population lives in the eastern time zone, and 80% of Americans live on eastern or central time. (Visual.ly)

Maximum CTR on tweets occurs between 4:30 and 5:30 p.m. Unless you are particating in a Twitter chat, there’s no point in tweeting more than four times per hour. (Visual.ly)

Nearly 40% of top executives say they check Twitter regularly. (WordPress Hosting SEO)

67% of the Inc 500 use Twitter. Though valuable for content marketing and customer service, it is labor-intensive. (Heidi Cohen)


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