The Truth About Logos [youtube=http://www.youtube.com/watch?v=x1YyhiqsBSE] Tweet Share 0 Reddit +1 LinkedIn 0 2 comments stan - December 7, 2008 9:33 pm I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true. Reply Brian Massey - December 16, 2008 5:36 am Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters. Reply Ask Pete a Question or Make a CommentCancel reply Name: * Email: * Website: Comment: Notify me of follow-up comments by email. Notify me of new posts by email.